Territories are important to limit market saturation. A single franchise will find it more difficult to compete in oversaturated territory. Remember your significant investment in opportunity. How would you like you to have paid hundreds of thousands of dollars to open a franchise, just to find out that the franchisor allows another franchise just a quarter of a kilometre away? However, beyond the foundation, the franchise agreement is a living and breathable document that must allow the franchise system to change over the life of that contract. Franchisors often compete with large companies with business operations, unlike franchise sites. These companies can implement new product lines or marketing campaigns with executive decisions. If a franchisor is not in hand, it cannot compete effectively with these competitors and its franchisees will not survive. As a result, a franchisor must reserve rights in its franchise agreement in order to implement system-wide changes and develop the system through other means. The franchise agreement will settle everything about how the franchisee manages the new business and explain what they can expect from the franchisor. Learn more about what is written in the agreement and what it means if you decide to become a franchise or become a franchisee. Understanding the role of the franchise agreement in this critical dynamic will make a difference to you as a franchisor, your franchisees and the system as a whole, including your brand customers. The agreement defines the obligation for the franchisor to provide training and assistance services. This obligation applies both before the opening and for the duration of the franchise agreement.
For reasons of fairness and consistency, franchisees should all be on the same contractual terms. In this way, all franchisees in the network will respect the same operating conditions. This is particularly important for a franchising model, as its success is based on the replication of a trusted brand. A franchise agreement gives the franchisee the right to use names, trademarks, service marks, logos, slogans, designs and other brand cues. The franchisor will also grant the right to use other intellectual property rights such as instruction notices and proprietary software systems. Franchisors are required to make FDDs available to potential franchisees at least 14 days prior to signing. If the franchisor makes major changes to the agreement, it must give the franchisee at least seven days to verify the franchise agreement concluded before signing it.